We are London's only social-first agency built on lived South Asian culture — 31K Instagram followers, 125M Reel views, and communities that brands can't buy their way into.
— Desi Roots. Global Reach. —
Desi Reach was founded by Jitesh & Jaya — the creators behind @desi_dreamer_in_london, a lifestyle platform built on authentic South Asian culture and London life.
We didn't build a marketing agency to sell advertising. We built it because brands kept asking how we did it — and we realised our community, content instincts, and cultural fluency were exactly what UK businesses were missing.
We are practitioners, not theorists. Every strategy we recommend, we have personally executed at scale. Every audience we target, we are part of.
Everything we offer is grounded in genuine cultural understanding. Please reach out to discuss how we can tailor our services to your brand and goals.
Full-service Instagram and Facebook account management — strategy, content calendars, copywriting, scheduling, and monthly performance reviews.
Reach out for details →Reels, photography, and creative direction — produced in London with a South Asian cultural lens. Content that feels native, not sponsored.
Reach out for details →End-to-end campaign management: creator sourcing, briefing, contracting, and performance tracking. Specialists in desi and South Asian creator networks.
Reach out for details →Instagram and Facebook ads built around your audience — creative, targeting, A/B testing, and budget optimisation, all data-led.
Reach out for details →For brands entering or growing within South Asian communities in the UK. Tone of voice, cultural sensitivity, launch strategy, and community engagement playbooks.
Reach out for details →Professional dashboard reporting with reach, engagement, conversion, and ROI metrics — presented in clear, benchmarked, and actionable format.
Reach out for details →
Our content resonates far beyond London. The @desi_dreamer_in_london community spans the entire South Asian diaspora — from the streets of Birmingham to the homes of Mumbai, Toronto, and Dubai.
In just 90 days (February–May 2026), our Reels generated 125 million views reaching 49 million unique viewers across the globe.
We only partner with brands we genuinely believe in — which is why every collaboration delivers measurable results.
30-minute consultation. We understand your brand, audience, goals — no obligation.
We audit your social presence and deliver a tailored strategy within 5 working days.
Brand setup, access, and a 90-day content roadmap with clear KPIs from day one.
Organic content goes live. We manage creation, scheduling, and community management.
Monthly performance review, insight presentation, and strategy iteration based on real data.
Book a free 30-minute discovery call. We'll review your social presence and show you exactly what we'd do differently — no commitment required.